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Disney+’s WandaVision is more than a Marvel TV show. It’s a marvelously intricate and elaborate homage to the golden era of television, from the lo-fi special effects to the catchy theme songs. Even the food Wanda prepares is retro, unless your family regularly dines on steak Diane. And just like the TV of yesteryear, WandaVision comes complete with commercials. Or, rather, just one commercial per episode placed at the halfway mark.

These aren’t just commercials, though. As is true with all of WandaVision, there’s more going on here than just a bit of kitschy fun. These fun commercials are actually packed with the most sinister references in the show. They also contain the most clues as to what the hell is going on—and they also have funny lines like “Is your husband tired of you burning his toast?” What are the clues and what could they mean? Let’s get into it!

Episode 1: The Toast Mate 2000, from Stark Industries

While this seems like a straightforward ad for a toaster that somehow toasts meatloaf and cherry pie (?), it’s also most likely a reference to how Wanda’s parents died! As revealed in Avengers: Age of Ultron, Wanda’s first appearance, her parents were killed when a mortar shell hit their home in Sokovia. Wanda and her twin brother Pietro (remember him?) were only 10 when this happened. And the branding on that mortar shell? Stark Industries. It’s a logo that 10-year-old Wanda and Pietro stared at for days, trapped in the rubble of their collapsed home.

It’s kind of a dark joke that this tragic origin would be conveyed by a toaster (Wanda’s parents were toasted—is that too far?). But the toaster’s ticking and rapid beeping accompanied with that ominous red light really makes it feel like a bomb.

And then there’s the toaster’s slogan: “Forget the past, this is your future.” Yeah, that sounds about right. Because of this bomb, Wanda’s life with her parents suddenly became her past and she was forced to live in a future without them. The slogan carries a finality that feels right in line with Wanda’s tragedy.

There’s also something off about the man (Ithamar Enriquez) and woman (Victoria Blade) who appear in the commercial. They only appear in the commercial, and they also are the only people in Episode 2’s commercial. They seem sectioned off from the rest of the narrative. Is there a reason for that, or are they just the Westview residents stuck in the roles of Commercial Man and Commercial Woman in Wanda’s fantasy? There’s speculation that these two may be Wanda’s parents, but their inclusion in Episode 2’s commercial makes that seem like a stretch. Let’s talk about it!

Episode 2: The Strücker wristwatch, from Hydra

Now in the 1960s, Commercial Man is looking dapper in a tuxedo as the narrator says that no man is fully dressed without two accessories: his special lady (ugh) and his Strücker. And now we are in full-on supervillain territory, people.

The watch was clearly made by HYDRA, the science division of the Nazi party that terrorized the globe in the 1940s and then infiltrated S.H.I.E.L.D. and pretty much brought about its downfall in Captain America: The Winter Soldier.

Not only that, but HYDRA—specifically Baron von Strucker—gave Wanda Maximoff her powers (as seen in Winter Soldier’s mid-credits scene). He’s the bad guy who recruited the Maximoffs, preying on their hatred of Tony Stark, and then used Loki’s scepter (from 2012’s Marvel’s The Avengers) to give the twins powers. And fun fact: the Infinity Stone housed in the scepter, the one that gave Wanda her powers, was the Mind Stone—the same stone that Vision wears on his forehead, giving him life. And then there’s the tagline: “He’ll make time for you.” Uh… is the “he” Baron von Strucker? He was killed by Ultron! Maybe he got better? Or maybe one of the other Struckers from the comics is behind all this? There are a lot, and they are all terrible.

Episode 2’s HYDRA product kinda muddies the theory that the man and woman are Wanda’s parents, though, since the Maximoffs had no known connection to Nazis. It seems more likely that these are just two more Westview residents swept up in Wanda’s reality-warping madness (if that is indeed what this whole thing is). Whether or not they’re her parents doesn’t change the fact that both commercials have strong ties to Wanda’s very rough origin story, and they imply that Wanda’s working through all of this past trauma while surrounding herself with an idealized, sitcom life.

The real question is, could these commercials be hinting at what’s to come? Could HYDRA be behind this whole thing? There’ll no doubt be more clues in coming weeks, because WandaVision has the first commercials you won’t want to fast forward through.