Lord of the Rings fans aren’t too happy with Amazon over the title of the new TV show, and it’s not hard to see why.

Prime Video announced the title of their new Lord of the Rings show yesterday and we now know that it’ll be called The Lord of the Rings: The Rings of Power.

Admittedly, it’s a clunky moniker that doesn’t exactly slide off the tongue, and fans aren’t too happy with it at the moment. Don’t believe us? Just see for yourself below:

I can’t even get past the title. "The Lord of the Rings: The Rings of Power".
The Rings: The Rings?
Who wrote this?!

— Dean, Avatar of The Fool (@DeanWilliamLvl6) January 19, 2022

The rings of power is an awful name but doing the title announcement completely practically gives me a lot of hope for the show

— Kruddler (@JoeCuciniello) January 19, 2022

Someone paid someone big money to come up with the name "The Lord of the Rings – The Rings of Power".

— Outstar (@outstarwalker) January 19, 2022

They have been sitting on this property for literal *years* now and the BEST title they could come up with is "The Rings of Power"?

ugh https://t.co/l4JCzzuhC8

— Caleb M. Powers (@CalebMPowers) January 19, 2022

Gandalf Lord of the Rings Thumb

Amazon: "Hey, we got a title for our Lord of the Rings show! "THE RINGS OF POWER!"
Everyone else: wow, you really dove deep into the lore for that one, didn’t ya.

— Paul (@CastlerookBlogs) January 19, 2022

The LORD OF THE RINGS: THE RINGS OF POWER: a title so dumb Bezos had to have insisted upon it

— Patrick Newman (@PattyOFlaherty) January 19, 2022

look i’m not a marketing expert. but i feel like "THE RINGS OF POWER: A TALE OF MIDDLE EARTH" is so much cleaner

— year of the Tigrex (@HandsomeRansom3) January 19, 2022

"The Rings of Power" makes it sound like some MCU garbage.

— Andrew Paul Wood (@AndrewPaulWood) January 19, 2022

I am keeping open minded about the amazon show, but I genuinely cannot see LOTR: The Rings of Power without thinking about the terrible lotr sequel I wrote when I was 9

— tilly ♡ (@_tilbobaggins) January 19, 2022

The Rings of Power? Sorry, I’m not really into Sonic the Hedgehog stuff.

— JackEason (@realJackEason) January 19, 2022

The Lord of the Rings: The Rings of Power will arrive on Prime Video on September 2nd.