iPhone SE 3 in store

Apple is reportedly cutting down the production target of its all-new iPhone SE 3 by as much as 20% in the next quarter. The news comes courtesy of Nikkei Asia, which cites sources that claim the ongoing war between Ukraine and Russia is the reason for production cutbacks, as is inflation. Likewise, TFI Securities analyst Ming-Chi Kuo said in a tweet the iPhone SE (2022) is experiencing lower-than-expected demand.

Kuo, who is a reliable source of information regarding Apple’s product strategies for the future, also lowered his shipment estimates for the iPhone SE 3 from 20-25 million down to 15-20 million units for the fiscal year 2022. The analyst notes the iPhone SE 3 is readily available to purchase, pointing toward the fact the phone is still in stock as a sign demand isn’t terribly high. In comparison, the mainstream iPhone models usually see their shipments pushed back weeks owing to high demand following their release. But does this mean it’s the end of the road for the "compact" iPhone SE in Apple’s portfolio? Looking at history, it is plausible.