Netflix games on a smartphone

Netflix is apparently quite bullish about the future of games on its platform and aims to have a catalog of nearly 50 mobile titles ready by the end of 2022. According to a report from The Washington Post, the company aims to drastically expand its current slate of 18 mobile games and plans to add around 32 titles by the end of this year. Netflix is also looking for repeat successes in expanding content opportunities with video game titles beyond the games themselves.

The streaming giant first announced plans for its gaming ambitions in July 2021 when it roped high-ranking executives with a history at big names like EA and Facebook. A few months later in November, Netflix publicly announced that pilot testing has commenced in a few markets on the Android platform. Expansion to iOS and availability in more markets followed soon after.

Netflix has been playing an odd back-and-forth game here. On one hand, the studio has turned successful original franchises like Stranger Things into games, while on the other hand, it has adapted blockbuster games like League of Legends into original content such as Arcane. Netflix hasn’t broken down the game engagement metrics but has suggested that the adapted content from games such as The Witcher, Castlevania, Dragon’s Dogma, and Arcane has proven quite popular. Plus, games can prove to be a differentiating factor in the face of deep-pocket rivals and offer cord-cutters an added incentive for choosing Netflix.