Ironically, this heavy-handed application of blush is meant to give you a more fresh-faced and natural look that’s aligned with another TikTok trend: “Clean girl” makeup. (We know, it’s a lot to keep up with.)

To create the look at home, you’ll want to use a warm-toned and highly pigmented blush that blends well. In general, cream or liquid formulas tend to blend into your skin nicely, while leaving behind a glowing finish.

Now onto the application itself. The placement of your blush is key to nailing this trend. Rather than apply the color higher up on your cheeks and cheekbones (the way we do for a lifting effect), you place the blush right onto the apples of your cheeks and across the bridge of your nose, and then blend the color downwards to mimic a sunburn. If it helps to have a visual, think of the letter “W” as a guide for how to apply the blush on your face.

Again, if you’re looking for more of a lifted look, this blush placement probably won’t do you any favors. But if you’re genetically blessed with high cheekbones and/or just want to join in on the fun, by all means go for it.

Get the look: e.l.f. Cosmetics Putty Blush ($7); Rare Beauty Soft Pinch Liquid Blush ($20); Saie Dew Blush Liquid Cheek Blush ($24); MAC Glow Play Blush ($31)

CAT Priscilla Tsai